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Hi,
I hope you had a great week, and if you celebrate it, that
your Thanksgiving Day was a spectacular success, and you
and your family enjoyed some time together. For us in the
UK we don’t celebrate Thanksgiving so we were all working
away as usual (Yes I’m looking for sympathy from you lucky
people who had the day off).
This week I have been looking at other areas of interest I
have which aren’t as saturated as the internet marketing
niche is, and it’s something I realised after reading Mike
Filsaimes “Death Of Internet Marketing” report. Read more
about it below, in this weeks article, and don’t forget to
tell us your views, by replying to this post / email or
posting comments on the blogs at
http://www.thediscountebookstore.com/blog
http://www.cashinonline.info/blog
or at the forums at
http://www.businessand.com
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Here is this weeks article written by me, which you may use
on a website or in an ezine as long as you keep the contact
info at the end intact.
Has Internet Marketing Met Its Waterloo?
By Douglas Titchmarsh
Has Internet Marketing Met Its Waterloo?
There’s been a lot of discussion of the death of internet
marketing in all its forms recently. Quite a few well known
marketers have jumped on the sensationalism which was
stirred up by “The Death Of Adsense”, and some of them
have put out their own “Death Of” reports. The one which
has stirred up most controversy, and also the most support
was Mike Filsaimes “The Death Of Internet Marketing”.
But here’s the thing, Some commentators have probably
never read it right through, if at all, and immediately
assumed the report was a marketing ploy, or a way of
keeping the smaller marketers nose out of the trough of
internet marketing. A few may have skimmed the report
before making any comments, and still managed to get the
wrong end of the stick where this report was concerned.
So what was the underlying message in “The Death Of
Internet Marketing”?
The real message given through this sensationally titled
report was that internet marketers should stop marketing
internet marketing products to each other. There is a
finite number of people to bu*y each new internet marketing
uber-program, only so many people interested in buying
information products telling them how to sell information
products. Inevitably this market is getting saturated. Each
new potential internet marketer is getting caught in the
trap of buying the information to become a better marketer
only to think they need to sell it on again, repackaged or
not.
To put it another way, all the internet marketers out there
need to start looking at selling to ordinary people
interested in something other than marketing. We all need
to look outside the IM community, and look wider, or
narrower maybe, and sell into other niche areas.
To put that into perspective for yourself, consider the
first thoughts you had about making money by selling
online. I found it interesting to recall, that when I
looked back on it my reason for being online was for
finding out more about classic gaming, American cars, and
some of my other interests. Even when I looked into making
money from the internet my first thoughts weren’t of
selling marketing information, but of selling how to’s for
repairing cars, or motorcycles. As soon as I bought some
info to learn internet marketing, I found myself in this
whirlwind of buying marketing products with resell rights
and selling them to other people who wanted to learn about
internet marketing, and my original ideas were lost in the
maddening merry go round of ever increasing ebooks, and
software to sell to other marketers.
Does this sound like your own situation?
If it does, you need to stop, and take stock of what
you’re doing. Stop trying to sell to a saturated market.
Re-discover your real reason for being online, go back to
the hobby, or research which sent you in the direction of
internet marketing, re-ignite your passion for whatever
that was, and start again there. Use all the skills, and
tools you have learned from internet marketing to create
and sell your own information products based around a
subject you already know, and enjoy.
It will be easier, the people looking for information about
old cars, flower arranging or any other of the millions of
hobbies people pursue, are not marketers, they aren’t
getting 319 marketers sending carbon copy emails to them
with information on how to repair the unobtainable part for
their 1936 Buick which you know only needs a sprocket from a
2001 Datsun to make it work again. The woman searching
Google right now for information on removing tough stains
from silk garments hasn’t had 237 emails today offering
her your grannys tried and tested method for removing
stains from delicate materials. She is looking for
information to save a priceless heirloom, she is willing to
bu*y it, and no one is offering it because you’re too busy
writing your next email to sell the latest resale rights
ebook on listbuilding and getting it sent to several
thousand people who have seen the same ebook given away by
Joe Bloggs on the latest JV giveaway site which is open for
just the next five days.
It’s great to discover the new techniques for marketing
your widget, but they work even better on subjects who
haven’t seen this method used by loads of other people
already. Non marketers are amazed by a website which uses a
name squeeze to place their name in the salesletter, while
the canny marketer blots that out as a gimmick he’s seen
too often already.
So has internet marketing met its waterloo?
That’s an emphatic NO. Internet marketing is alive and
well and living the high life. It’s just the internet
marketing niche which needs to be pruned back. All the
techniques still work, but selling marketing tricks is
dying. Let’s all let it rest and recuperate a little, and
look into our own areas of expertise and make extra money
from all the subjects we care about, instead of one we just
want to harvest for all we can. As for me, I’m going back
to look at classic gaming, American cars and classic
motorcycles and find out what someone else is willing to
pay me to learn about them.ÂÂ
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Guest Article
10 Fool Proof Ways To Intensify Your profit*s
BY A.N. Other
1. Create benefit intensifiers for your list of a*d copy
benefits. Example, The Benefit: “Save More Time”,
The Benefit’s Intensifier: “Never Seen Before”.
2. Use a little humor in your a*d copy. It could be the
little extra motive you need to close a sale. People
are usually persuaded easier if they’re in a good mood.
3. Ask your visitors questions that induce thoughts,
feelings, memories and emotions that will influence
them to bu*y.
4. Tell your visitors what their friends or family
will probably think when they bu*y your product.
People care about what other people think of them.
5. Use blue, underlined text links. People have been
branded that blue, underlined text are links. You do
not want to lose visitors by using a different color.
6. Consider outsourcing part of your work load to a
virtual assistant. You won’t have to pay the extra
employee costs and you can save precious time.
7. Increase your traffic by holding a FRE*E teleclass.
You can refer people to your web site for more
information.
8. Add an extra profit stream by selling the reprint
rights to your web site content. It could be articles,
e-books, reports, etc.
9. Spy on your competitors by buying their products.
You’ll find out about their customer service, follow
up marketing, up sell offers, etc.
10. Allow your visitors to assume you are a large
corporation. Use professional web design, graphics,
content, customer service, etc.
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On The Lighter Side
Once upon a time there lived a king. The King had a
beautiful daughter,
the Princess.
But the kingdom was a sad place.
There was no laughter, and no joy.
The problem was, that everything the Princess touched would
melt.
No matter what, metal, wood, plastic…anything she touched
would melt!!
Because of this, men were afraid of her.
nobod*y would dare marry her.
The king despaired.
What could he do to help his beautiful daughter?
He consulted his wizards and magicians.
One wizard told the king, “If your daughter touches one
thing that does
not melt in her hands, she will be cured.”
The King was overjoyed. The next day, he held a
competition. Any man
who could bring his daughter an object that would not melt
at her touch,
would marry her and inherit the King’s wealth.
Three young princes took up the challenge.
The first Prince brought a very hard alloy of titanium.
When the Princess touched it, it melted… The Prince went
away sadly.
The second Prince brought a huge diamond, thinking that
diamond is the hardest substance in the world and will not
melt.
But, alas, once the Princess touched it, it melted. He too
went away
disappointed.
The third Prince approached. He told the Princess, “Put
your hand in my
pocket and feel what is in there.”
The Princess did as she was told, though she turned red.
She felt something hard. She held it in her hand…and it
did not
melt!!
The King was overjoyed!
Everybody in the kingdom was overjoyed!
And the third Prince married the Princess and the both
lived happily
ever after.
The question is?!?!?!?
What WAS the object in the Prince’s pocket???
They were M&M’s, of course. THEY melt in your MOUTH, NOT
in your HAND!!
(What were YOU thinking?)
ÂÂ
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Thanks for your time
Doug Titchmarsh
P.S.
please visit our other sites at
 http://www.cashinonline.info
 http://www.thediscountebookstore.com
 http://www.selfimprovementmanuals.com